What is Project Prospecta?
Marketing automation, Barbour ABI, Project what? Read on to learn what this is all about.
Or talk to one of our team.
![pepe-says-hello-1](https://www.projectprospecta.com/hubfs/pepe-says-hello-1.png)
Origin
When you have a solution, aren’t you eager to share it?
This is how Pepe was born. He is the solution to a problem many companies have struggled with over the years: the untapped potential of Barbour ABI. Many businesses struggle to find good fit leads despite having this incredible resource. The missing piece is a consistent way to nurture the relevant contacts. Something a building product company can set and forget, that alerts them when interest is at its peak.
We are always a bit skeptical of new marketing technology. Much of it is gimmicky and impersonal. But as the problem crystalized the solution became clear: an automated tool developed specifically to help construction companies use Barbour ABI to find engaged leads.
Mission
We’re working towards a day when painstaking prospecting is in the rear view mirror. When sales teams can talk to people who want to talk to them.
![](https://www.projectprospecta.com/hubfs/superhero-pepe-3.png)
When architects and specifiers are calling building product businesses more than the other way around because they already know how valuable your solutions are.
![](https://www.projectprospecta.com/hubfs/pepe-finding-leads-1.png)