How to Make Landing Pages for Your Barbour ABI and Glenigan Campaigns

January 17, 2022
We’ve talked about the importance of setting a specific goal for your Barbour ABI email campaign (to read more about that click here). But after you have a goal, you need a landing page that will convert your contacts and help you achieve your...
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Personalised Images for Barbour ABI or Glenigan Campaigns

January 14, 2022
Faced with the task of reaching out to hundreds, if not thousands, of Barbour ABI contacts you might be asking yourself: “How can I communicate on a mass scale without coming across cold or soulless?” Well, the short answer is to use...
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How to Use Barbour ABI or Glenigan to Book More CPDs

January 7, 2022
Selling to architects is challenging. To start with, there are only approximately 57,000 architects in all of England. A relatively small market. Then, it’s difficult to stand out. Architects don’t like getting pitched on products.
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Email Marketing Checklist: Best Practice To-Do's for Barbour ABI or Glenigan Campaigns

January 7, 2022
Use the checklist below to maximise the effectiveness of your email campaigns. You'll find an explanation of each point below the checklist.
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Top 3 Uses of Barbour ABI or Glenigan (2022)

December 23, 2021
Barbour ABI and Glenigan both allow you to create tailored data exports of their construction project information. You can choose the types of projects you’re interested in, select the roles of the people you want to speak to, then download all...
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A Digital Marketer Goes Cold Calling

December 17, 2021
“We don’t do cold calling here!” says Dan Tyre during our Hubspot Pipeline Generation Bootcamp.
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Follow-Up Playbook for Construction Leads

November 10, 2021
Once your Project Prospecta campaign goes live you will start to receive construction lead notifications in your email inbox.
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What does GDPR mean for Construction and Email Marketing?

October 22, 2021
Although a new regulation, it already feels like GDPR has been part of our lives for a long time. But it’s still something of a buzzword. Many people are still confused about GDPR, what exactly it is and how it affects certain activities that...
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You’re Getting Warmer… Using Content in the Sales Process Like a Pro!

October 13, 2021
With Dani Buckley VP & General Manager at LeadG2 by The Centre for Sales Strategy When I heard Dani Buckley, who's well known for helping businesses sell smarter and faster, was giving a talk at INBOUND2021, I knew it was one I couldn’t afford to...
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Trusted Content: 7 Steps to Becoming the Most Trusted Voice in Your Space

October 13, 2021
Marcus Sheridan’s talk at INBOUND2021 was focused on one essential thing.
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The Conversational Case: How to Script the Stories That Sell Ideas

October 13, 2021
With Tamsen Webster, Author of Find the Red Thread. In a saturated and busy marketplace, you need to make a case for your product. This afternoon’s session from Inbound 2021 was led by message strategist Tamsen Webster. Tamsen described...
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Keep Inbound Leads Engaged With a Continuous Cycle of Lead Nurturing Workflows

October 12, 2021
Mike Tatum (Demand Generation Manager at Momentive) laid out a lead nurturing workflow architecture at INBOUND2021. He kept it simple and showed how simple can be powerful. The workflows he sketched out locked into the buyer's journey and had a...
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