Email Myths Busted! What’s REALLY Working Now!

October 12, 2021
With Jay Schwedelson, Founder & CEO of & Worldata. Jay’s infectious energy was exactly what we needed for an evening webinar. His enthusiasm for the art of the subject line could get anyone invested in open rates, offers and emojis. ...
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How To Lead Score Your Barbour ABI Prospects

September 21, 2021
From your list of Barbour ABI prospects, how are you supposed to know which contacts are simmering with sales anticipation and which contacts remain colder than a pack of frozen veg?
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Don't Let This Apple Update Wreck Your Barbour ABI Email Campaigns

September 9, 2021
Apple is preparing to release iOS 15 later this month and it will have a large impact on people who track email opens.
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Should Barbour ABI users reach out with Email or Telemarketing?

August 16, 2021
When faced with an extensive list of Barbour ABI contacts, it can be difficult to know exactly what to do next. As an individual or even a small-sized marketing team, it’s going to be very difficult to reach out to every contact personally with your...
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3 Essentials of a Good Email Campaign Goal

August 16, 2021
You send out an email campaign. You get a good amount of opens. A good number of clicks. But, no orders. What went wrong?
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How Marketing Automation Can Help Your Sales Team

August 3, 2021
Does your sales team have time to find new business? If your team is like the ones I speak to, they’re busy. And finding new business takes work. Research indicates that it takes 100 phone calls to find 1-3 leads. That’s a lot of phone calls when...
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Marketing Automation for Barbour ABI Subscribers

July 28, 2021
Automation. That single word is enough to strike fear into those people who claim it’s on a one-way crusade to remove every single working person on the planet and create an AI hierarchy. Of course, that’s not the case. Automation, in fact, helps...
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UK Construction Marketing In The New Normal

July 15, 2021
Following Brexit, the UK’s official withdrawal from the EU on January 31st 2020. And the impacts of Covid-19, the UK construction industry has had to contend with numerous challenges. Construction Marketing can help you overcome these challenges.
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How to use Barbour ABI in 2021

June 29, 2021
Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.
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What Do Architects Want From A Construction Products Website?

June 23, 2021
If you need a question answering or some more information on a topic; where do you look for answers?
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How Your Construction Products Website Can Get You Specified

June 21, 2021
The way construction product’s businesses are getting specified is changing, this is partly due to the changing nature of the workforce.
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5 Quick Construction Products Website Fixes

June 17, 2021
As more specifiers look to do their product research online, having a strong digital presence is crucial. Having a clear and helpful website is the first step in setting up your business to convert Barbour ABI prospects into customers.
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