5 Quick Construction Products Website Fixes

June 17, 2021
As more specifiers look to do their product research online, having a strong digital presence is crucial. Having a clear and helpful website is the first step in setting up your business to convert Barbour ABI prospects into customers.
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How to Follow Up with Project Prospecta Leads

June 8, 2021
  Say you’ve had Barbour ABI leads qualify through your Project Prospecta campaign.
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How to use Barbour ABI – Creating a Saved Search

May 13, 2021
In this series, I’m going to walk through some of the useful features in Barbour ABI.
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How to Sell to Architects: 5 Content Offers

May 6, 2021
Watch the video, or read the detailed article below to learn 5 content offers you can use to convert architects.
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Why Content is Important for Selling to Architects

April 30, 2021
We talk to companies across the construction industry daily. Recently we had a conversation with a business owner, who told us that architects don’t like to get phone calls. He said they’re impossible to get a hold of and difficult to reach. And...
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The Future of Marketing Automation

April 23, 2021
At Project Prospecta our mission revolves around helping construction businesses who struggle to find good fit leads and have a consistent way to nurture relevant contacts. Our solution is something a building product company can set and...
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From Business-Centric to Customer-Centric

April 22, 2021
Shifting the Focus of Construction Sales and Marketing There is a subtle shift happening in construction sales and marketing. It’s driven by buyer behaviour and the digital marketplace.
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4 Ways to Use Marketing Automation for Building Product Businesses

April 9, 2021
For SME’s, finding the resources to focus on each lead is a challenge. Often teams have only one or two sales reps.  They struggle to give the proper attention to each opportunity.
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The Ultimate Guide to Using Barbour ABI or Glenigan

March 18, 2021
We’ve put together all our blogs on construction marketing intelligence services such as Barbour ABI and Glenigan, to give you the ultimate guide to choosing and using them, to support the lead generation strategy of your building products or...
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Which Marketing Channels Should I Be Using For My Business?

March 17, 2021
Ensuring the continued growth of customers and profits is the backbone of a growing business. Using Marketing Channels, to promote, present and push your business so you’re delivering the right messages to the right audience at the right time is...
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How To Take Your Content Strategy To The Next Level

February 25, 2021
So you’ve covered the content marketing essentials for your building product company and delivered it to the right audience.
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