Creating a mature and established lead generation strategy will guide your business, through the marketing and sales process, and be a detailed plan to direct your building products company towards success.
Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business.
You’ve probably heard people talking about construction market intelligence like Barbour ABI or Glenigan. They’re a staple in the building products business. And they offer great value to sales and marketing departments.
Construction market intelligence is a great source of new leads for building products businesses. As far as a centralised source of new project leads – it doesn’t get better than this. But sometimes the paywall puts a pause on further consideration....