What Is Marketing Automation & Do I Need It?

February 15, 2021
Many tasks that used to require hours of manpower are now being automated. From car manufacturing to hospitality services, automation reduces the time and costs associated with human labour by streamlining the process.
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Content Marketing for the Building Products Industry

February 10, 2021
Blogging. Video. Email. There’s plenty of ways to create content and share it.
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Building a Winning Lead Generation Strategy

February 5, 2021
Creating a mature and established lead generation strategy will guide your business, through the marketing and sales process, and be a detailed plan to direct your building products company towards success.
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3 Steps to Save Time and Money With Marketing Automation

December 14, 2020
Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business.
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3 Mistakes Sales Reps Make With Barbour ABI And Glenigan Leads

October 9, 2020
Barbour ABI and Glenigan provide a lot of valuable data. A LOT. So much that sometimes it goes unused or underutilized.
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5 Questions To Ask Before Subscribing to Barbour ABI or Glenigan

October 2, 2020
You’ve probably heard people talking about construction market intelligence like Barbour ABI or Glenigan. They’re a staple in the building products business. And they offer great value to sales and marketing departments.
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LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

September 23, 2020
When you’re marketing your business, it’s easy to start asking: “what’s everyone else doing?” and try to stay up to speed with them.
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3 Tips for Managing Leads from Barbour ABI or Glenigan

September 4, 2020
It’s great to subscribe to Barbour ABI or Glenigan. But what’s the next step?
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Misconceptions About Automation for Barbour ABI & Glenigan

August 28, 2020
When you suggest using technology to scale marketing for a construction or building product company, what response do you think you’d get?
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Project Prospecta Origin Story (Video)

August 21, 2020
This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from.
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How do Barbour ABI and Glenigan work?

August 13, 2020
Construction market intelligence is a great source of new leads for building products businesses. As far as a centralised source of new project leads – it doesn’t get better than this. But sometimes the paywall puts a pause on further...
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