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Faced with the task of reaching out to hundreds, if not thousands, of Barbour ABI contacts you might be asking yourself: “How can I communicate on a mass scale without coming across cold or soulless?” Well, the short answer is to use personalisation.

We’ve put together all our blogs on construction marketing intelligence services such as Barbour ABI and Glenigan, to give you the ultimate guide to choosing and using them, to support the lead generation strategy of your building products or...

Marketing automation is all about automating your marketing activities, in order to save you time and money! This means you have time that you can use on other tasks and money you can invest back into your business.