Henry Jones

Recent Posts

Personalised Images for Barbour ABI or Glenigan Campaigns

January 14, 2022
Faced with the task of reaching out to hundreds, if not thousands, of Barbour ABI contacts you might be asking yourself: “How can I communicate on a mass scale without coming across cold or soulless?” Well, the short answer is to use personalisation.
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Email Marketing Checklist: Best Practice To-Do's for Barbour ABI or Glenigan Campaigns

January 7, 2022
Use the checklist below to maximise the effectiveness of your email campaigns. You'll find an explanation of each point below the checklist.
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You’re Getting Warmer… Using Content in the Sales Process Like a Pro!

October 13, 2021
With Dani Buckley VP & General Manager at LeadG2 by The Centre for Sales Strategy When I heard Dani Buckley, who's well known for helping businesses sell smarter and faster, was giving a talk at INBOUND2021, I knew it was one I couldn’t afford to...
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The Conversational Case: How to Script the Stories That Sell Ideas

October 13, 2021
With Tamsen Webster, Author of Find the Red Thread. In a saturated and busy marketplace, you need to make a case for your product. This afternoon’s session from Inbound 2021 was led by message strategist Tamsen Webster. Tamsen described step-by-step...
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Email Myths Busted! What’s REALLY Working Now!

October 12, 2021
With Jay Schwedelson, Founder & CEO of SubjectLine.com & Worldata. Jay’s infectious energy was exactly what we needed for an evening webinar. His enthusiasm for the art of the subject line could get anyone invested in open rates, offers and emojis. ...
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UK Construction Marketing In The New Normal

July 15, 2021
Following Brexit, the UK’s official withdrawal from the EU on January 31st 2020. And the impacts of Covid-19, the UK construction industry has had to contend with numerous challenges. Construction Marketing can help you overcome these challenges.
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How to use Barbour ABI in 2021

June 29, 2021
Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.
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What Do Architects Want From A Construction Products Website?

June 23, 2021
If you need a question answering or some more information on a topic; where do you look for answers?
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How Your Construction Products Website Can Get You Specified

June 21, 2021
The way construction product’s businesses are getting specified is changing, this is partly due to the changing nature of the workforce.
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5 Quick Construction Products Website Fixes

June 17, 2021
As more specifiers look to do their product research online, having a strong digital presence is crucial. Having a clear and helpful website is the first step in setting up your business to convert Barbour ABI prospects into customers.
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How to use Barbour ABI – Creating a Saved Search

May 13, 2021
In this series, I’m going to walk through some of the useful features in Barbour ABI.
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