Recent Posts

Don't Let This Apple Update Wreck Your Barbour ABI Email Campaigns

September 9, 2021
Apple is preparing to release iOS 15 later this month and it will have a large impact on people who track email opens.
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3 Essentials of a Good Email Campaign Goal

August 16, 2021
You send out an email campaign. You get a good amount of opens. A good number of clicks. But, no orders. What went wrong?
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How Marketing Automation Can Help Your Sales Team

August 3, 2021
Does your sales team have time to find new business? If your team is like the ones I speak to, they’re busy. And finding new business takes work. Research indicates that it takes 100 phone calls to find 1-3 leads. That’s a lot of phone calls when...
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How to Follow Up with Project Prospecta Leads

June 8, 2021
Say you’ve had Barbour ABI leads qualify through your Project Prospecta campaign.
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How to Sell to Architects: 5 Content Offers

May 6, 2021
Watch the video, or read the detailed article below to learn 5 content offers you can use to convert architects.
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From Business-Centric to Customer-Centric

April 22, 2021
Shifting the Focus of Construction Sales and Marketing There is a subtle shift happening in construction sales and marketing. It’s driven by buyer behaviour and the digital marketplace.
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3 Mistakes Sales Reps Make With Barbour ABI And Glenigan Leads

October 9, 2020
Barbour ABI and Glenigan provide a lot of valuable data. A LOT. So much that sometimes it goes unused or underutilized.
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5 Questions To Ask Before Subscribing to Barbour ABI or Glenigan

October 2, 2020
You’ve probably heard people talking about construction market intelligence like Barbour ABI or Glenigan. They’re a staple in the building products business. And they offer great value to sales and marketing departments.
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LIVE @ INBOUND 2020: Trends for the Contrarian Marketer

September 23, 2020
When you’re marketing your business, it’s easy to start asking: “what’s everyone else doing?” and try to stay up to speed with them.
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3 Tips for Managing Leads from Barbour ABI or Glenigan

September 4, 2020
It’s great to subscribe to Barbour ABI or Glenigan. But what’s the next step?
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Misconceptions About Automation for Barbour ABI & Glenigan

August 28, 2020
When you suggest using technology to scale marketing for a construction or building product company, what response do you think you’d get?
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Project Prospecta Origin Story (Video)

August 21, 2020
This week I interviewed Leigh Simpson, the founder of Project Prospecta. I wanted to know where the idea came from.
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