Personalised Images for Barbour ABI or Glenigan Campaigns

January 14, 2022
Faced with the task of reaching out to hundreds, if not thousands, of Barbour ABI contacts you might be asking yourself: “How can I communicate on a mass scale without coming across cold or soulless?” Well, the short answer is to use personalisation.
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Email Marketing Checklist: Best Practice To-Do's for Barbour ABI or Glenigan Campaigns

January 7, 2022
Use the checklist below to maximise the effectiveness of your email campaigns. You'll find an explanation of each point below the checklist.
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Should Barbour ABI users reach out with Email or Telemarketing?

August 16, 2021
When faced with an extensive list of Barbour ABI contacts, it can be difficult to know exactly what to do next. As an individual or even a small-sized marketing team, it’s going to be very difficult to reach out to every contact personally with your...
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3 Essentials of a Good Email Campaign Goal

August 16, 2021
You send out an email campaign. You get a good amount of opens. A good number of clicks. But, no orders. What went wrong?
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How Marketing Automation Can Help Your Sales Team

August 3, 2021
Does your sales team have time to find new business? If your team is like the ones I speak to, they’re busy. And finding new business takes work. Research indicates that it takes 100 phone calls to find 1-3 leads. That’s a lot of phone calls when...
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Marketing Automation for Barbour ABI Subscribers

July 28, 2021
Automation. That single word is enough to strike fear into those people who claim it’s on a one-way crusade to remove every single working person on the planet and create an AI hierarchy. Of course, that’s not the case. Automation, in fact, helps...
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How to use Barbour ABI in 2021

June 29, 2021
Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.
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5 Quick Construction Products Website Fixes

June 17, 2021
As more specifiers look to do their product research online, having a strong digital presence is crucial. Having a clear and helpful website is the first step in setting up your business to convert Barbour ABI prospects into customers.
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How to Follow Up with Project Prospecta Leads

June 8, 2021
Say you’ve had Barbour ABI leads qualify through your Project Prospecta campaign.
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How to use Barbour ABI – Creating a Saved Search

May 13, 2021
In this series, I’m going to walk through some of the useful features in Barbour ABI.
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The Ultimate Guide to Using Barbour ABI or Glenigan

March 18, 2021
We’ve put together all our blogs on construction marketing intelligence services such as Barbour ABI and Glenigan, to give you the ultimate guide to choosing and using them, to support the lead generation strategy of your building products or...
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What Is Marketing Automation & Do I Need It?

February 15, 2021
Many tasks that used to require hours of manpower are now being automated. From car manufacturing to hospitality services, automation reduces the time and costs associated with human labour by streamlining the process.
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