How Marketing Automation Can Help Your Sales Team

August 3, 2021
Does your sales team have time to find new business? If your team is like the ones I speak to, they’re busy. And finding new business takes work. Research indicates that it takes 100 phone calls to find 1-3 leads. That’s a lot of phone calls when...
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UK Construction Marketing In The New Normal

July 15, 2021
Following Brexit, the UK’s official withdrawal from the EU on January 31st 2020. And the impacts of Covid-19, the UK construction industry has had to contend with numerous challenges. Construction Marketing can help you overcome these challenges.
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What Do Architects Want From A Construction Products Website?

June 23, 2021
If you need a question answering or some more information on a topic; where do you look for answers?
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How Your Construction Products Website Can Get You Specified

June 21, 2021
The way construction product’s businesses are getting specified is changing, this is partly due to the changing nature of the workforce.
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5 Quick Construction Products Website Fixes

June 17, 2021
As more specifiers look to do their product research online, having a strong digital presence is crucial. Having a clear and helpful website is the first step in setting up your business to convert Barbour ABI prospects into customers.
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How to Follow Up with Project Prospecta Leads

June 8, 2021
Say you’ve had Barbour ABI leads qualify through your Project Prospecta campaign.
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How to Sell to Architects: 5 Content Offers

May 6, 2021
Watch the video, or read the detailed article below to learn 5 content offers you can use to convert architects.
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Why Content is Important for Selling to Architects

April 30, 2021
We talk to companies across the construction industry daily. Recently we had a conversation with a business owner, who told us that architects don’t like to get phone calls. He said they’re impossible to get a hold of and difficult to reach. And...
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The Future of Marketing Automation

April 23, 2021
At Project Prospecta our mission revolves around helping construction businesses who struggle to find good fit leads and have a consistent way to nurture relevant contacts. Our solution is something a building product company can set and...
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From Business-Centric to Customer-Centric

April 22, 2021
Shifting the Focus of Construction Sales and Marketing There is a subtle shift happening in construction sales and marketing. It’s driven by buyer behaviour and the digital marketplace.
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