What does GDPR mean for Construction and Email Marketing?

October 22, 2021
Although a new regulation, it already feels like GDPR has been part of our lives for a long time. But it’s still something of a buzzword. Many people are still confused about GDPR, what exactly it is and how it affects certain activities that could...
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How To Lead Score Your Barbour ABI Prospects

September 21, 2021
From your list of Barbour ABI prospects, how are you supposed to know which contacts are simmering with sales anticipation and which contacts remain colder than a pack of frozen veg?
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Should Barbour ABI users reach out with Email or Telemarketing?

August 16, 2021
When faced with an extensive list of Barbour ABI contacts, it can be difficult to know exactly what to do next. As an individual or even a small-sized marketing team, it’s going to be very difficult to reach out to every contact personally with your...
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3 Essentials of a Good Email Campaign Goal

August 16, 2021
You send out an email campaign. You get a good amount of opens. A good number of clicks. But, no orders. What went wrong?
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Marketing Automation for Barbour ABI Subscribers

July 28, 2021
Automation. That single word is enough to strike fear into those people who claim it’s on a one-way crusade to remove every single working person on the planet and create an AI hierarchy. Of course, that’s not the case. Automation, in fact, helps...
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How to use Barbour ABI in 2021

June 29, 2021
Is using Barbour ABI as simple as it used to be? What does it take to get through to specifiers? Leigh Simpson explains how to stand out in an onslaught of transactional communications. Watch the video or browse the summary below.
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How to use Barbour ABI – Creating a Saved Search

May 13, 2021
In this series, I’m going to walk through some of the useful features in Barbour ABI.
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